--- title: Agentic Marketing Platform® | AMP by Jam 7 description: "AMP is the Agentic Marketing Platform® for B2B tech teams: a Shared Marketing Brain and specialist agents that research and create, with your team in control." image: https://jam7.com/hubfs/agency-web/graphics/pages/globals/featured-image.webp --- [Skip to main menu](https://jam7.com/agentic-marketing-platform#main-menu) [Skip to footer](https://jam7.com/agentic-marketing-platform#footer-menu) [![Jam 7](https://jam7.com/hubfs/agency-web/branding/logo/jam-7-logo-primary.svg) ![Jam 7](https://jam7.com/hubfs/agency-web/branding/logo/jam-7-logo-rgb.svg)](https://jam7.com/) - Product Platform - [Agentic Marketing Platform® Plan, create and run your marketing in one place](https://jam7.com/agentic-marketing-platform) - [Agents Meet the AI agents that do the work](https://jam7.com/agents) - [Content What AMP creates for you, ready to publish](https://jam7.com/marketing-content) - [Onboarding How you get set up and running on AMP](https://jam7.com/onboarding) Why AMP - [Security & Compliance How AMP keeps your data safe](https://jam7.com/security-and-compliance) - [Compare AMP How AMP stacks up against the alternatives](https://jam7.com/compare-amp) - [FAQs Straight answers on control, security and pricing](https://jam7.com/faqs) Plan 2027 without the coordination tax See how AMP takes the coordination out of your marketing [Book your demo](https://jam7.com/book-a-demo) - [Case Studies](https://jam7.com/case-studies) - [Pricing](https://jam7.com/pricing) - Learn - [Blog Ideas and insights on agentic marketing](https://jam7.com/blog) - [Resources Guides and downloads for marketing leaders](https://jam7.com/resources) - [B2B Glossary B2B marketing terms, explained](https://jam7.com/glossary) - Company - [About Who we are and why we built AMP](https://jam7.com/about) - [Careers Join the team building AMP](https://jam7.com/careers) - [Press / News The latest from Jam 7 and AMP](https://jam7.com/news-and-announcements) - [Contact Get in touch with the team](https://jam7.com/contact) [Login (opens in a new tab)](https://os.jam7.com/) [Book a Demo](https://jam7.com/book-a-demo) [Book a Demo](https://jam7.com/book-a-demo) - Product Platform - [Agentic Marketing Platform® Plan, create and run your marketing in one place](https://jam7.com/agentic-marketing-platform) - [Agents Meet the AI agents that do the work](https://jam7.com/agents) - [Content What AMP creates for you, ready to publish](https://jam7.com/marketing-content) - [Onboarding How you get set up and running on AMP](https://jam7.com/onboarding) Why AMP - [Security & Compliance How AMP keeps your data safe](https://jam7.com/security-and-compliance) - [Compare AMP How AMP stacks up against the alternatives](https://jam7.com/compare-amp) - [FAQs Straight answers on control, security and pricing](https://jam7.com/faqs) - [Case Studies](https://jam7.com/case-studies) - [Pricing](https://jam7.com/pricing) - Learn - [Blog Ideas and insights on agentic marketing](https://jam7.com/blog) - [Resources Guides and downloads for marketing leaders](https://jam7.com/resources) - [B2B Glossary B2B marketing terms, explained](https://jam7.com/glossary) - Company - [About Who we are and why we built AMP](https://jam7.com/about) - [Careers Join the team building AMP](https://jam7.com/careers) - [Press / News The latest from Jam 7 and AMP](https://jam7.com/news-and-announcements) - [Contact Get in touch with the team](https://jam7.com/contact) [Login (opens in a new tab)](https://os.jam7.com/) [Book a Demo](https://jam7.com/book-a-demo) # **Agentic** Marketing Platform® AMP gives B2B tech marketing teams specialist AI agents that research, write and quality-check the work, using everything your company knows about its brand, audience and products. Your team sets the direction and approves what goes out. [Book a Demo](https://jam7.com/book-a-demo) [See How it Works](https://jam7.com/agentic-marketing-platform#how-amp-works) Used by B2B teams to turn strategy into delivery - ![evolve-logo-white](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/evolve-logo-white.svg) - ![condatis-logo-primary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/condatis-logo-primary.svg) - ![bright-solid-logo-white](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/bright-solid-logo-white.svg) - ![field-effect-logo-primary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/field-effect-logo-primary.svg) - ![cloud-direct-logo-white](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/cloud-direct-logo-white.svg) - ![sagacity-solutions-logo-primary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/sagacity-solutions-logo-primary.svg) - ![arc-logo-primary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/arc-logo-primary.svg) - ![spencer-west-logo-white](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/spencer-west-logo-white.svg) - ![oaka-studio-logo-primary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/oaka-studio-logo-primary.webp) - ![kocho-logo-white](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/kocho-logo-white.svg) - ![camwood-logo-secondary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/camwood-logo-secondary.svg) - ![core-logo-white](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/core-logo-white.svg) ![Visual brain map showing marketing knowledge categories, memory statuses and content and strategy hemispheres.](https://jam7.com/hs-fs/hubfs/agency-web/amp-product-shots/marketing-brain-memory-status-map.webp?width=2000&name=marketing-brain-memory-status-map.webp) ## How AMP turns direction into delivery Brief your company once. AMP researches your market, creates your content and checks every output before it reaches you. [How AMP works](https://jam7.com/agentic-marketing-platform#how-amp-works) ![circle-with-lines-icon](https://jam7.com/hubfs/agency-web/graphics/pages/services/crm/circle-with-lines-icon.svg) ### Your brand, mapped Your brand, positioning, audience, products and proof, structured and approved in the Marketing Brain. Every agent draws from it. Every correction is written back to it. No context lost between tasks. ![coloured-dots-funnel-icon](https://jam7.com/hubfs/agency-web/graphics/pages/services/brand-positioning/coloured-dots-funnel-icon.svg) ### Your market, researched The Market Research board gathers the evidence behind your content: SEO, buzz monitoring and competitor research. Every piece starts from what's happening in your market, not from assumption. ![six-dots-pink-br-icon](https://jam7.com/hubfs/agency-web/graphics/pages/services/content/six-dots-pink-br-icon.svg) ### Your content, your voice The Content Creation board produces blogs, whitepapers, sales decks, social posts and emails. All drawn from the Marketing Brain, written for your audience and built to be found in search and AI answers. ![target-icon](https://jam7.com/hubfs/agency-web/graphics/pages/services/cro/target-icon.svg) ### Your standards, your sign-off Brand and quality agents check every output against your approved standards before you see it. Agents cannot approve their own work. Nothing goes out until your team signs it off. ## How AMP Works The Agentic Marketing Platform runs on three things: a Marketing Brain that holds your context, specialist agents that do the work, and your team's approval at every gate. ![amp-inputs](https://jam7.com/hubfs/agency-web/graphics/pages/amp/amp-inputs.webp) ### Direction in Captured once. - Brand voice, messaging and positioning - Audience, ICP and personas - Products, proof and competitors - Objectives, approvals and guardrails ### Agentic Marketing Run on visible boards. - Market and competitor research - Content creation across formats - Brand and quality checks on every output - Your team's review and approval ![amp-outputs](https://jam7.com/hubfs/agency-web/graphics/pages/amp/amp-outputs.webp) ### Delivery out On brand. - Blogs and whitepapers - Social posts and emails - Sales decks, case studies and battle cards - Research findings and competitor insight ## Your stack stays. AMP works across it. AMP connects to the tools your team already uses, including HubSpot, Semrush, Slack, Notion and your social publishing tools. Your own AI tools can work inside AMP too, through a standard MCP server, under the same permissions as everything else. - ![hubspot](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/hubspot.svg) - ![notion](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/notion.svg) - ![slack](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/slack.svg) - ![claude](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/claude.svg) - ![salesforce](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/salesforce.svg) - ![openai](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/openai.svg) - ![semrush-logo-lavendar](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/semrush-logo-lavendar.webp) - ![webflow-symbol](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/webflow-symbol.svg) - ![ahrefs-symbol](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/ahrefs-symbol.svg) - ![figma-symbol](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/figma-symbol.svg) - ![microsoft-dynamics-symbol](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/microsoft-dynamics-symbol.svg) - ![wordpress-symbol](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/wordpress-symbol.svg) - ![google-symbol](https://jam7.com/hubfs/agency-web/graphics/vectors/integrations/google-symbol.svg) ## Find the right fit for your team | Category | AMP | AI tools | Agency | Freelancers | In-house | | --- | --- | --- | --- | --- | --- | | How work gets done | **Direction in. Delivery out.** Brief your strategy once. AMP runs continuously from there. | **Fast and flexible.** You prompt, you direct, you manage the output. | **Full service delivery.** Experienced teams handle strategy and execution. | **Specialist skills on demand.** Strong execution when well directed. | **Deep ownership.** Your team, your culture, your standards. | | Context retention | **Permanent.** Marketing Brain retains your brand, strategy and audience. | **Resets with every prompt.** Requires discipline to maintain consistency. | **Varies by team.** Strong agencies build institutional knowledge over time. | **Depends on documentation.** Can be strong with the right systems. | **Strongest over time.** Knowledge compounds as the team grows. | | Management overhead | **Low.** Direction and approvals. AMP handles the rest. | **Medium to high.** You are the editor, director and QA layer. | **Medium.** Requires briefing, reviews and relationship management. | **High.** You coordinate priorities, handoffs and quality. | **Reduces over time.** High early, lower once the function is established. | | Cost structure | **Predictable.** Less than equivalent senior capacity. | **Low access cost.** Time investment can be significant at scale. | **Premium for senior talent.** Value reflects experience and relationships. | **Flexible.** Cost-effective for defined scopes with clear briefs. | **High fixed cost.** Salary, tax, tools and hiring time. | | Governance | **Built in.** Quality control before anything reaches you. | **Manual.** You set and enforce the standards yourself. | **Process-dependent.** Strong agencies have robust review frameworks. | **Variable.** Depends entirely on the individual. | **Built over time.** Through hiring, training and process. | | Risk | **Lower risk.** Transparent metrics, built-in governance and consistent output. | **Variable.** Quality and consistency depend entirely on how well you direct it. | **Medium-high.** Activity reporting without always connecting to impact. | **Medium.** Delivery gaps and inconsistency risk without strong coordination. | **Medium-high.** Wrong hire and long time-to-impact risk. | | Best fit when | You want execution to compound without coordination overhead. | Time lost in process and resetsYou need fast, flexible output on defined tasks. | You want experienced strategic partners and full service delivery. | You have strong internal direction and need specialist capacity. | You are ready to build marketing as a permanent internal function. | ![georgia-mathers-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/georgia-mathers-headshot.webp?width=48&height=48&name=georgia-mathers-headshot.webp) ![andrew-carr-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/andrew-carr-headshot.webp?width=48&height=48&name=andrew-carr-headshot.webp) ![elsa-cheshire-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/elsa-cheshire-headshot.webp?width=48&height=48&name=elsa-cheshire-headshot.webp) ![paul-taylor-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/paul-taylor-headshot.webp?width=48&height=48&name=paul-taylor-headshot.webp) ![lee-daniels-headshot](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/globals/lee-daniels-headshot.webp?width=48&height=48&name=lee-daniels-headshot.webp) We’ve been trialling AMP for the past few weeks and have found it to be an incredibly valuable tool. We’re using it primarily to create blogs, LinkedIn posts and imagery that align with Evolve’s brand identity and guidelines. It has become part of our daily routine. Georgia English-Mather Brand & Content Manager, Evolve ![georgia-mathers-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/georgia-mathers-headshot.webp?width=296&height=380&name=georgia-mathers-headshot.webp) Most impressively, their AI-enhanced Growth Agent solution was operational in record time, giving us a significant competitive edge in our Go-to-Market strategy. It's been an eye-opening journey. Andrew Carr Managing Director, Camwood ![andrew-carr-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/andrew-carr-headshot.webp?width=296&height=380&name=andrew-carr-headshot.webp) Their human expertise guided our strategy, while their AI enhanced our execution. Jam 7 has helped us develop campaigns that resonate and convert. We're excited to build on this success together. Elsa Cheshire Marketing Lead, Cloud9 Security ![elsa-cheshire-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/elsa-cheshire-headshot.webp?width=296&height=380&name=elsa-cheshire-headshot.webp) Thanks to Jam 7’s intuitive tools and expert guidance, we’re now equipped to develop a wide range of persona-driven and vertical-specific marketing materials. This will significantly enhance our ability to connect with diverse audiences in a more meaningful and impactful way. Paul Taylor CMO, Blue Prism ![paul-taylor-headshot](https://jam7.com/hs-fs/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/paul-taylor-headshot.webp?width=296&height=380&name=paul-taylor-headshot.webp) They took our marketing to a whole new level. Our organic traffic is now 4 times higher, and our paid ads are converting 30% better. The results speak for themselves. Lee Daniels CEO, Helpland ![lee-daniels-headshot](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/globals/lee-daniels-headshot.webp?width=296&height=380&name=lee-daniels-headshot.webp) [Book a Demo](https://jam7.com/book-a-demo) ## This is how you hit your targets [See Case Studies](https://jam7.com/case-studies) - ![evolve-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/evolve-logo-rgb.svg) - ![condatis-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/condatis-logo-rgb.svg) - ![core-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/core-logo-rgb.svg) - ![bright-solid-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/bright-solid-logo-rgb.svg) - ![field-effect-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/field-effect-logo-rgb.svg) - ![cloud-direct-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/cloud-direct-logo-rgb.svg) - ![sagacity-solutions-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/sagacity-solutions-logo-rgb.svg) - ![arc-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/arc-logo-rgb.svg) - ![spencer-west-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/spencer-west-logo-rgb.svg) - ![kocho-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/kocho-logo-rgb.svg) - ![oaka-studio-logo-rgb](https://jam7.com/hs-fs/hubfs/agency-web/graphics/vectors/client-logos/rgb/oaka-studio-logo-rgb.webp?width=160&height=59&name=oaka-studio-logo-rgb.webp) - ![camwood-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/camwood-logo-rgb.svg) ![camwood-logo-secondary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/camwood-logo-secondary.svg) ### How Jam 7 Helped Camwood Shift to Direct-First Growth +152% Uplift in homepage conversions +17% Organic keyword footprint +1,100% Paid search leads ![evolve-logo-primary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/evolve-logo-primary.svg) ### How Evolve Business Group Transformed Marketing at PE-Backed Pace +39.1% Increase in non-branded organic traffic (UK) +25.9% Increase in organic traffic (UK) +39.4% Growth in organic keyword footprint (UK) ## FAQs [See all FAQs](https://jam7.com/faqs) ### What is an agentic marketing platform? A platform that coordinates AI agents to work through a marketing plan, not just answer prompts. Each agent has a defined role, skills and tools. The platform gives them shared context and keeps people in control. AMP is the Agentic Marketing Platform® for B2B tech teams. ### What is a marketing operating system? The system your marketing runs on: the knowledge, the people, the workflows and the approvals in one place. AMP is a marketing operating system built around a Shared Marketing Brain, specialist agents and visible boards. ### How is AMP different from an AI marketing platform? Most AI marketing platforms add AI features to a single tool or task. AMP coordinates specialist agents from one Marketing Brain, through governed workflows, with your team approving every output. It runs the work, not just one step of it. ### How is AMP different from ChatGPT? ChatGPT helps one person complete one prompted task. AMP coordinates specialist agents to work through an agreed plan. Your context is already in the Marketing Brain, the work runs on visible Kanban boards, and every piece is quality-checked and approved by your team. ### How do you keep outputs on brand? Every output is drawn from your Marketing Brain: your voice, messaging, positioning and audience. A brand agent checks it against your approved standards and a QA agent scores it before it reaches you. Nothing goes out until a person on your team approves it. ### Do we need to replace our tools? No. AMP connects to the tools your team already uses, including HubSpot, Semrush, Slack and Notion. Your stack stays as it is. ### What does onboarding look like? We set AMP up with you. Onboarding builds your Marketing Brain from what you already have, such as brand guidelines, positioning, personas, sales decks and proof, and sets up your first priority use case. You expand from there. ### How is AMP different from marketing automation? Marketing automation runs fixed rules you build and maintain, and your team still does the work. AMP's agents do the research, writing and checking, drawing on your Marketing Brain, and your team directs and approves. Automation moves work along. AMP produces it. [See all FAQs](https://jam7.com/faqs) ## AMP insights [More Announcements](https://jam7.com/news-and-announcements) ### [![AMP V1 - Building an Agentic User Experience](https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/Imported_Blog_Media/AMP%20V1%20%E2%80%94%20Building%20an%20Agentic%20User%20Experience-1.png) - AMP AMP V1 - Building an Agentic User Experience](https://jam7.com/news-and-announcements/amp-v1-building-an-agentic-user-experience) ### [![AMP MVP0: Building the Engine of Growth](https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/Imported_Blog_Media/20251104_1311_Digital%20Energy%20Workspace_simple_compose_01k97fv2bre5srxtk180d3x2cy%20copy-1.webp) - AMP AMP MVP0: Building the Engine of Growth](https://jam7.com/news-and-announcements/amp-mvp0-building-the-engine-of-growth) ## See the Agentic Marketing Platform® on a real brief Bring one priority for 2027. We'll run it through AMP live, from research to approval. [Book a Demo](https://jam7.com/book-a-demo) [![jam-7-logo-primary](https://jam7.com/hubfs/agency-web/branding/logo/jam-7-logo-primary.svg)](https://jam7.com/) Your AI marketing team. A shared Marketing Brain powers agents that plan, create and ship, 24/7 — with you always in control. - Get started - [Login](https://os.jam7.com/) - [AMP®](https://jam7.com/agentic-marketing-platform) - [Book a Demo](https://jam7.com/book-a-demo) - [Case Studies](https://jam7.com/case-studies) - Company - [About](https://jam7.com/about) - [Careers](https://jam7.com/careers) - [News / Announcements](https://jam7.com/news-and-announcements) - [Why Jam 7](https://jam7.com/compare-amp) - Insights - [Blog](https://jam7.com/blog) - [B2B Glossary](https://jam7.com/glossary) - [Resources](https://jam7.com/resources) © Jam 7 Ltd 2026. All rights reserved. - [Privacy Policy](https://jam7.com/privacy-policy) - [Terms of Use](https://jam7.com/terms-of-use) - [Cookie Policy](https://jam7.com/cookie-policy) - [Modern Slavery Policy](https://jam7.com/modern-slavery-policy) ```json { "@context" : "https://schema.org", "@id" : "https://jam7.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "UK", "addressLocality" : "London", "addressRegion" : "England", "postalCode" : "W1W 6XH" }, "logo" : { "@type" : "ImageObject", "url" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/Jam%207%20Brand%20Assets/Logos/SVG/Logo_Positive_1.svg" }, "name" : "Jam 7 Ltd", "url" : "https://jam7.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://jam7.com/agentic-marketing-platform/#/schema/agency-website/1", "@type" : "WebSite", "name" : "Jam 7 Ltd", "url" : "https://jam7.com/agentic-marketing-platform" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://jam7.com/agentic-marketing-platform", "@type" : "WebPage", "description" : "AMP is the Agentic Marketing Platform® for B2B tech teams: a Shared Marketing Brain and specialist agents that research and create, with your team in control.", "isPartOf" : { "@id" : "https://jam7.com/agentic-marketing-platform/#/schema/agency-website/1" }, "name" : "Agentic Marketing Platform® | AMP by Jam 7", "url" : "https://jam7.com/agentic-marketing-platform" } ``` ```json { "@context" : "https://schema.org", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "UK", "addressLocality" : "London", "addressRegion" : "England", "postalCode" : "W1W 6XH" }, "name" : "Jam 7 Ltd", "url" : "https://jam7.com/agentic-marketing-platform" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A platform that coordinates AI agents to work through a marketing plan, not just answer prompts. 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